All my life I have been very athletic and participated in numerous types of sports including basketball, volleyball, taekwondo, and track; all of which require some sport of spandex-wear. Now, I want to zero in on one garment in particular: spandex pants. Much like a true Vancouverite, I am guilty of wearing yoga pants out without actually going to yoga class. Having owned many pairs of these pants I have seen firsthand as to how the prices of these pants have climbed higher and higher. As of now, most brands are pushing the $80-$100 limit. These brands include Nike, Lululemon, and Under Armour. Much like the LeBron sneakers that have inched closer and closer to the $300 limit, spandex pants have been testing the $100 price for a while now. The reason they have been successful in forcing that price on consumers is because they continue buying them even at ridiculous prices. I, of course, have been victim to these companies because of my brand loyalty to them. I feel that owning their product will not only give me the quality that I have been accustomed to from them, but also give be an ego boost because of the brand name. Companies like these are fully aware of their customer’s loyalty and have wasted no time to use that to their advantage.
sources:
http://www.businessinsider.com/why-lululemons-pants-are-so-expensive-2014-9