For some time now I have been on the look-out for a new phone to replace the unreliable one that I still, unfortunately, own. As new smartphones are being rapidly released I am shocked by the new innovative features and specs that set each phone apart from one another. However, I am even more blown-away by the price tags that come along them. This all ties into a conversation I had with a friend a few weeks back. He had recently come across a new smartphone company called ONEPLUS whose smartphones range from $299 to $349. He started explaining how ONEPLUS launched their phone on an invite-only system. As I did my research on the company it reminded of Tesla’s direct sales approach. ONEPLUS, much like Tesla, does not have advertisements or contracts with phone service providers. At first glance it seems suicidal that this company is trying to make a name for themselves in the smartphone market, which is already over packed with existing companies, through a direct sales approach. However, this company has really let their product do the talking. On almost every smartphone/gadget blog that I have visited every single one of them have been raving about the phone and comparing it to phones such as the Samsung Galaxy S5 (whose price is double the ONEPLUS ONE). I think ONEPLUS has done an exceptional job in exciting both the smartphone junkies and the average smartphone users and I am excited to see the company has to offer next.
Sources:
http://oneplus.net/one
https://www.qualcomm.com/news/snapdragon/2014/05/16/qa-pete-lau-oneplus-launch-one
http://en.wikipedia.org/wiki/OnePlus#cite_note-7
https://www.google.ca/search?q=oneplus+one&client=firefox-a&hs=RWg&rls=org.mozilla:en-US:official&channel=fflb&biw=1366&bih=696&source=lnms&tbm=isch&sa=X&ei=IxIyVM6uCYjpigKbp4CYCg&ved=0CAgQ_AUoAw#facrc=_&imgdii=_&imgrc=MgxnDGVo2crooM%253A%3BQUaXLk3OBHGe1M%3Bhttp%253A%252F%252Fmedia.engadget.com%252Fimg%252Fproducts%252F508%252Fawce%252Fawce-800.jpg%3Bhttp%253A%252F%252Fwww.engadget.com%252Fproducts%252Foneplus%252Fone%252F%3B800%3B600