My all time favorite combination is chocolate and mint. Hands down. You can’t go wrong with chocolate and mint. Immediately what comes to mind and makes me drool is 1) mint chocolate chip ice cream, 2) Junior Mints and 3) GIRL GUIDE COOKIES!! Subsequent to reading Sarah Manifold’s Marketing blog (another Comm 296 student), “The Real Cookie Monsters”, the nostalgia kicked in and I couldn’t help but remember the days where I went door to door selling these gems, and begging my mom to buy like 7 boxes to keep for our house.
Girl Guides uses a very exclusive distribution strategy for getting their cookies to their loyal customers. Girl Guide cookies cannot be bought at any retail store, online or from the manufacturer. Although exclusive, it is not hard to come by these treats. Girl Guides go door to door to sell, and manage to capture a huge market of consumers. As Sarah Manifold points out,
It is very rare that someone needs to go searching for Girl Guide cookies – they find you. Their distribution is convenient and personal. By going door to door, the consumer doesn’t even have to leave their house to receive the cookies. By setting up tables outside of busy grocery stores and shopping centres, they are able to capture impulse buyers.
I definitely agree with Sarah’s comments, and most definitely cannot wait to get my hands on a box as soon as I can!