Rebecca Ketler's Blog

Problems never end. However, the way that I tackle problems has grown to a new level, particularly with team problem-solving. In the beginning, working with EY was overwhelming and felt like no solutions were going to be obtained. Yet, we soon realized that “boiling the ocean” was our reason for confusion, and had to specify our strategy in order to create something worthwhile.  Some things stayed constant for me through the term when looking into a problem that is school or work related. One of these is creating a comfortable…read more

When it comes to solving a problem I begin to go through the process starting with one big question: “What kind of problem am I dealing with?” Normally, it separates into two segments. The first of these segments is a personal, more social type of problem, branching out into topics such as family, friends, and romance. The next would be individual based, revolving around school or work and solely myself and my own actions.For this assignment specifically, my focus will be towards my thought process behind an individual problem, such…read more

In an area where busyness never rests, coffee is a foundation for everyday life. But what makes Waves Coffee House so unique from the other coffee chains that appear on every block in the city?  Kami Rhamati, founder of Waves Coffee, strove for a coffee house unique from the rest. His business strategy was simple: connectivity. His desire was to break the status-quo of a café, enlarging the size of the coffee house to 1,400 square feet, allowing more people to lounge, study, work, and meet. Additionally, Waves was one…read more

DisneyWorld is known for its fantasy brought to reality and childhood memories, but there are drastic business decisions being made behind the scenes as well. Disney Parks have created a new technology that will enhance the experience of their customers, but will also rake in more money from their customers from the duration of their customers’ stay. This new technology is a program called MyMagic+. This system consists of wristbands that are created to overthrow credit-card use in the theme park, as credit card information is inserted within the bracelet….read more

  The world’s #1 leading makeup brand, MAC, is not just focused on pink lips and purple eyeshadows, but green mindsets as well. Sustainability has been a focus in the MAC business, revealing social responsibility in their retail chain. Because cosmetics make up a large percentage of waste, MAC has created a way to incorporate recycling for their customers after their products are all used up. This program is called “Back 2 MAC,” allowing their customers to collect 6 of their empty product containers purchased through MAC, and return it…read more

  Forever 21 is known for its trendy clothing at dirt-cheap prices. However, are any of their employees really making a living when a pair of jeans is a mere $10? Do Won Chang and his wife founded the company in the early 80’s, with their market aimed at the fashion forward but “thin-walleted” range of people. But what keeps the clothing at such inexpensive prices is quite controversial. The first being their cheap labour. After being in a lawsuit over the poor conditions of their sweatshop in Las Angeles,…read more

Since the beginning of TOMS in 2006, over 10 million pairs of shoes have been given to those in need. Since they expanded to glasses in 2011, 200,000 pairs of glasses have been also given. Yet the founder, Blake Mycoskie, has a big heart for the underprivileged and has started a new line called “The Marketplace” just this past November 5th, selling the products of fellow social entrepreneurs. As a social entrepreneur, Mycoskie desired to aid small social entrepreneur businesses (usually still in their startup stage) who had “mission-driven business…read more

Sharp originally began as a mechanical pencil company, which soon evolved in a television business. But now to strawberries? Sharp took a hard turn as its net loss, recorded in March, was $5.3 billion dollars. Many employees were fired and capital investments were cut by 31%, as their televisions and smart phones were at a dead revenue of half their level from four years ago. However, unlike Blackberry, when the going got tough Sharp chose an admirable route for their company. Their aim in their experiment for this route is…read more

Oprah, or otherwise known as “The queen of afternoon television” (Devin Leonard, 2012), made a tremendous farewell during her final season on ABC television, breaking the records of 12.6 million viewers. However, her legacy was not to be forgotten as she began her new Oprah Winfrey Network (OWN) on Cable TV in 2011.  Unfortunately, the take off of her new network caused a nervous breakdown as the network “OWN wasn’t where I wanted it to be at the time,” (Oprah Winfrey, 2013). The numbers of viewers during prime hours were…read more

The lingerie brand of Victoria’s Secret has grown exponentially in the past 20 years of business. However, this growth has been strategically organized through creative marketing that holds Victoria’s Secret to be the leading lingerie company in the world. It did not come into the market by being the first lingerie brand introduced, or even the best quality in the market; the company thrives off of their marketing promotions. The most effective would be the ever popular Victoria’s Secret Fashion Show. Victoria’s Secret Fashion Show Trailer 2010 According to Erika Maschmeyer…read more