Rebecca Ketler's Blog

Sharp originally began as a mechanical pencil company, which soon evolved in a television business. But now to strawberries? Sharp took a hard turn as its net loss, recorded in March, was $5.3 billion dollars. Many employees were fired and capital investments were cut by 31%, as their televisions and smart phones were at a dead revenue of half their level from four years ago. However, unlike Blackberry, when the going got tough Sharp chose an admirable route for their company. Their aim in their experiment for this route is…read more

Oprah, or otherwise known as “The queen of afternoon television” (Devin Leonard, 2012), made a tremendous farewell during her final season on ABC television, breaking the records of 12.6 million viewers. However, her legacy was not to be forgotten as she began her new Oprah Winfrey Network (OWN) on Cable TV in 2011.  Unfortunately, the take off of her new network caused a nervous breakdown as the network “OWN wasn’t where I wanted it to be at the time,” (Oprah Winfrey, 2013). The numbers of viewers during prime hours were…read more

The lingerie brand of Victoria’s Secret has grown exponentially in the past 20 years of business. However, this growth has been strategically organized through creative marketing that holds Victoria’s Secret to be the leading lingerie company in the world. It did not come into the market by being the first lingerie brand introduced, or even the best quality in the market; the company thrives off of their marketing promotions. The most effective would be the ever popular Victoria’s Secret Fashion Show. Victoria’s Secret Fashion Show Trailer 2010 According to Erika Maschmeyer…read more