The TV and films online streaming services Netflix has witnessed the global subscribers number surge over 40 million and a huge profit jump. I am also one of the millions loyal customers for Netflix. A question occurs to me that what makes Netflix so prevalent with a huge and devoted customer base. I realize Netflix’s huge database, as well as its effective manipulation and integration of information and business considerably contribute to this remarkable progress.
A writer Leo Kelion explains how Netflix turns a threat of copyright infringement into an opportunity to obtain information about which is the most popular show so that it will launch more new shows online that are more potentially appeal to the public instead of wasting time and resources uploading films that only very few subscribers are interested in. In this way, though Netflix doesn’t create the database itself, it capitalizes on the valuable information from outside resources and dramatically increases efficiency of the company.
One of the new features allowing customers to create multiple profiles for one account is another example that displays Netflix’s efficient operation of the massive amount of information and its awareness of the first-hand customer feedback. It’s been requested by numerous subscribers for the multiple profiles because it creates confusion in “My Preference” when another family member logs in the same account and watches completely different kind of movies. As a result, customers find it more pleasurable and convenient to retain their own profiles while still sharing their accounts with other family members. I believe that Netflix will continue to thrive in the future due to its massive amount of subscribers’ information and exceptional business technology management skill.
Resources:
http://www.bbc.co.uk/news/business-24621047
http://www.bbc.co.uk/news/technology-24108673
http://www.theglobeandmail.com/technology/tech-news/netflix-gets-more-personal-with-multiple-profiles-per-account/article13545295/