Rebecca Quach's Blog

This is a blog response to Jolene Lloyd’s blog post ‘Peculiar Marketing From Australia‘. What first sparked my interest was that I had viewed the video myself many times before; in fact, the reason I even watched it in the first place was because my 11-year old sister had sent it to me via Facebook. And I completely agree with Jolene: the video is an excellent marketing tactic. If it even caught my little sister’s attention, think about all the other people it can attract. This video is on its way to viral fame.

Jolene goes on to include some very good points on how exactly the video attracts such a large audience. They use basic marketing tactics like differentiation and “shock-value”. I especially agree that this is a great way to target youth.

The importance of marketing can’t get any more clearer than this. Marketing is an important tool to lure in your target audience; it should captivate and make one want to research more about the product/service. As “Dumb Ways to Die” has shown us, good marketing will not only bring in favorable reactions, but an increase in demand as well.

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