You may have seen that commercial where McDonald’s invites you to ask any question you want about their food. Any question at all, and they will answer. As you might expect, there are a lot of questions about the “truth” behind what McDonald’s is serving its customers. But I won’t go into that. What I will discuss, however, is how great a marketing tactic this is. When I first saw the commercial, I was pleasantly surprised. I don’t know if my brain has been hardwired by Bcom, but I started thinking about what a great move this was on McDonald’s part. This clearly shows that McDonald’s is aware of the controversy surrounding their product, and instead of avoiding the problem like they always did, McDonald’s decides to take the bull by the horns. This campaign is an excellent, excellent technique to not only market their product, but to get rid of their bad rep among costumers and health advocates as well. I’m not a fan of the fast-food joint itself, but I was very curious, and that is a sign of an effective marketing strategy. Is McDonald’s finally getting transparent?
Main website: Our food. Your questions.
Youtube video: “What is in the sauce that is in the Big Mac?”
Tags: No Comments
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.