Alright, so the title of this blog post has spiked your curiosity, right? At least, that was what I felt when I found Mike Michalowicz blog ‘The Toilet Paper Entrepreneur‘. Mike’s blog is basically what the name suggests: Mike posts advice for entrepreneurs looking to start a business, when all their plans are written on “toilet […]
Entries Tagged as 'Uncategorized'
The Toilet Paper Entrepreneur
November 18th, 2012 No Comments
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Blog Response: Peculiar Marketing From Australia
November 18th, 2012 No Comments
This is a blog response to Jolene Lloyd’s blog post ‘Peculiar Marketing From Australia‘. What first sparked my interest was that I had viewed the video myself many times before; in fact, the reason I even watched it in the first place was because my 11-year old sister had sent it to me via Facebook. […]
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Shaken, not stirred
November 17th, 2012 No Comments
If you haven’t guessed already, the title of this blog post is a famous uttering of the one and only James Bond. In recent news, the new Bond movie Skyfall has reportedly switched the iconic Vodka Martini for a Heineken beer. Say what? Product placement is often used in movies as a source of funding, […]
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What happened to McDonald’s secrecy?
November 15th, 2012 No Comments
You may have seen that commercial where McDonald’s invites you to ask any question you want about their food. Any question at all, and they will answer. As you might expect, there are a lot of questions about the “truth” behind what McDonald’s is serving its customers. But I won’t go into that. What I […]
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Blog Response: The Importance of Organizational Culture
November 14th, 2012 No Comments
This is a response to Claudia Jang’s blog post ‘The Importance of Organizational Culture‘. In the blog post, Claudia gives some very good points about how Facebook’s organizational culture translates into the overall success of the company. I completely agree that by instating such a creative and free atmosphere, this creates an encouraging environment for […]
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Google Culture
November 12th, 2012 No Comments
We’ve all heard about Google’s awesome organizational culture. They’ve got indoor heated pools, chefs, masseuses, slides, sleeping pods, as well as everything you can think of that exists in the typical bachelor pad. This is THE place to work at for most techies. Heck, as a BUCS student, I am definitely putting Google on my […]
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Pinterest for Men
October 8th, 2012 No Comments
Have you ever heard of a site called Pinterest? If you have, then you would know that Pinterest is a social bookmarking site–ie. a kind of online scrapbook that others can see. One of the defining aspects about Pinterest is that 80% of the site’s users are female. That means tons of pictures of weddings […]
Tags: Demographic Gap · Dudepins · Marketing · Pinterest
CONDOday–Groupon Equivalent
October 8th, 2012 No Comments
In the following article, the author speaks of a Vancouver-based company called CONDOday, a company apparently similar to Groupon, but for real-estate. Customers who sign up for CONDOday can get discounts off of condos and other real-estate. Membership is free. Amid sluggish home sales in Vancouver, one condominium developer partnered with the company to help […]
Tags: CONDOday · Groupon · Housing flop · Metro Vancouver
Monetizing Viral Videos
September 20th, 2012 No Comments
In the article, ‘Vancouver company takes bite out of video piracy’ by Nelson Bennett, Bennett talks about an interesting new way to make money off of viral videos. For example, if you watched a video about a certain charity, you could’ve made a donation without even cracking open your wallet. How? An organization called VISO […]
Tags: Monetizing Videos · Viral Videos · VISO Give · YouTube
Does Google have too much power?
September 5th, 2012 3 Comments
In the article ‘Antitrust Suit Could Bring Down Google’, author Dan Lyons discusses the lawsuit between Google and the Federal Trade Commission over antitrust concerns. To summarize, the FTC is suing the search engine giant because Google owns two-thirds of the US internet searches and that it has “rigged its search results in ways that […]
Tags: FTC vs Google · Google · Lawsuit · Monopoly