From what I think, these two advertisements were used very sucessfully. When I first saw them, I was literally attracted by the idea of this two ads. The first one is a advertisement of 2008 Beijing Olympic, it brought the spirit of the olympic which is teamwork into our eyes. As a common advertisement strategy, staring was also been used in this one. The second advertisement here is created by Cannon Camera. “By using Canon camera, I can picture all the things extremely clearly and save them in my lttle camera.” That what i was thinking when the first time i saw this advertisement. These two ads are designed very well and I believe they created a lot of value for the companies.