Recently a huge marketing war has been raised between two IT giants, Tencent QQand 360, in China. Here are a general guide link of QQ: http://en.wikipedia.org/wiki/Tencent_QQ and a blog about the background of 360: http://www.china-online-marketing.com/news/china-tech-companies/qihoo-360/
Oct 11th, 360 released China’s first “privacy protection white paper” to account for its recent new software “360 privacy protector”. 4 hours later, Tencent declared in the name of “QQ product team” that 360 was discrediting QQ, and unprecedentedly push the message to its 100 million online QQ users through pop-outs. The fight leads to Tencent prosecuting 360 in form for unfair competition. In turn, 360 released 3 comments on the lawsuit, saying will begin countercharge Tencent for defaming 360 with pornography connection and blocking the downloading page of “360 privacy protector”.
This is the biggest marketing war has happened recent years and it has affected nearly 400 million people in China. I woke up in a morning, i saw everyone’s talking about this news on facebook, and that makes me amazed. What makes me more amazed is everyone was standing beside of 360 since QQ blocked 360 so people won’t be able to use 360 when they were using QQ. However in my point of view, both management teams are super smart, the action that has been taken by QQ is the last step it could take before bankrupt. To know why, please see next blog.