Shopping for good deals in the States entails one location, TARGET!! Target in the United States was a symbol of good quality at a good price. So as the news came out that Target was targeting the Canada, I greatly excited.

However, Target missed the Canadian target greatly! With an extensive loss, Target opened to some rough Northern waters. As the article  “How to fix Target Canada in six easy steps” stated, the road to fix Target Canada is a big job and the advice given in the article addressed a lot of issues the company seemed to face.

Step 1 in the article really stood out to me as it emphasizes and advises them to “Target Canadians.” There was no real stand-out factor that pulled a customer like me from Walmart to Target. We may be geographically close to our southern neighbors, however there are some big demographic and cultural differences that needed to be addressed by Target, which they failed to do. Despite having a significantly smaller population than that of US, Canada has a lot of cultural diversity packed into small areas; a failure to address this factor makes the company lose a whole section of the market. This advice seemed most helpful to me; to create a strategy that was made-in-Canada, aimed at Canadians. It appeared that the strategy used to attract the customers was adapted from US consumer base, which clearly did not play out well in the Canadian market.

Ever since Target missed the Canadian target, all eyes are focused on Target’s path to recover. What will be the future of Target Canada? Will it be as successful as it is in the US? Maybe, maybe not, but as the article suggests, there is hope for improvement. I hope Target will be able to make a significant comeback because as Target Canada is showing, they won’t go down without a fight.

Works Cited

Hansen, Darah. “How to Fix Target Canada’s Problems in Six Easy Steps.”Canadian Business. Rogers Media, 28 July 2014. Web. 01 Oct. 2014.