Twitter is relatively new to me, and although I have an account I rarely use it other then to reply to a friend’s post or follow some of my favourite athletes and celebrities to see what they are up to. However, Twitter has become a very powerful marketing tool and is the 9th most visited site worldwide according to www.alexa.com.

When I first started using Twitter after some friends told me to try it, I was very confused and it took me a couple of weeks to get the hang of. I imagine the same feeling is felt when marketers attempt to use it for their brand for the first time. This is why many companies are beginning to hire social media experts who know the in’s and out’s of mediums such as Twitter or Facebook and know how to reach the right audience with the right message at the right time.

Event though it is a business Twitter page, social media experts warn against always tweeting the same bland message to followers. Marketers say that mixing up some humor, random facts or quotes along with business can help gain and retain your followers.

I would argue that obtaining followers is probably the hardest part during a Twitter e-marketing campaign, unless of course you are already a well-established brand. Even harder is getting followers that care about what you are trying to market. There is an useful tool at www.search.twitter.com where you can see what people are tweeting and what os currently trending at the time. Also, www.sponsoredtweets.com is a great way for a Twitter marketing newby to have his or her message tweeter by a Twitter celebrity. There are people on Twitter who make a fortune solely through Twitter  and for a small fee they will tweet your ad or message to their millions of followers.

Check out the following link for some tips on marketing on Twitter catered more towards a small business :

http://getfollowersontwitternow.com/twitter-marketing/how-to-market-on-twitter-top-10-tips/