Both carmakers, once suffering financial crisis, are now planning to hire around 1000 staff members.GM and Chrysler announced that they will start hiring engineers and researchers in order to start producing a new line of electric vehicles, which is their biggest competitive challenge in the automobile industry. Apparently, both companies believe that offering other energy sources besides petroleum could increase their annual profits and at the same time protect the environment. This astounding move has definitely convinced some people that the US carmakers have the potential to protect the environment, with the introduction of their new electric vehicles, and emerge from bankruptcy.
This new strategy could definitely help both companies differentiate their products in the hybrid car market, especially since their financial problem did not really help them invest in technological research. Now, by hiring a significant number of researchers and engineers, both companies will get the chance of catching up with their competitors and penetrate the hybrid automobile market. Sustainability is a really popular idea today, especially among young consumers. If GM and Chrysler decide to develop this plan further in the future, they could market their product towards this the future consumers and increase profits.
