Microsoft was pleased to announce that they’ve sold over 2.5 million Kinect devices for the Xbox 360 in their frist month of sale. Kinect, a gaming device that allows Xbox users to play without a controller, was released last month by Microsoft. This device became one of the most acclaimed products last month and will probably persist after the holiday season. Microsoft is thrilled on how the consumers reacted towards Kinect and they are planning to increase the size of production to keep up with the demand. It was predicted that they will sell 5 million Kinects during holiday season.
Kinect was an ambitious project allowing Microsoft to increase their sales and compete against its gaming competitors: Nintendo and Sony. Both Playstation 3 and Nintendo Wii launched gaming features allowing users to play videogames with enhanced movement. They were successful in targeting new customers with this plan. Microsoft knew they had to make their gaming device more versatile for the entire family range in order to increase sales. Microsoft was clever with the Kinect because they differentiated their product by making it not requiring any controllers. People were amazed with the technological features Kinect offered and Microsoft achieved its goal of attracting new consumers.
