Monthly Archives: November 2011

Dysfunctional Consumer-Brand Relationship

Procter & Gamble is mainly known for its heavy and persistent investment within its marketing department, however many consumers argue that they have not established mutual communication and feedback with certain brands under the conglomerate’s branch. I read a particular blog representing … Continue reading

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The Process of Marketing Mix

Response to: https://blogs.ubc.ca/serenarvp10/2011/09/23/pepsico/ While reading my classmates’ blogs, I had the opportunity to read Serena’s post about PepsiCo’s marketing procedure and how the marketing department plays a predominant role within the company’s objectives. After studying “marketing mix” in my marketing … Continue reading

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