Apple is probably the most recognized brand in the computers and electronics business in this past decade. Their commercial boom has expanded so much that it is almost inevitable to see people using or operating with Apple products. Due to their vast number of products, such as Ipods, MacBooks, Iphones, and Ipads, Apple has successfully infiltrated the most important technology markets out there. However, the big question is: How did Apple manage to become one of the most renowned brands in the world of technology?
15 years ago, most people were not familiar with Apple or with any of its products. Actually, Apple’s blossoming was a shocking surprise in the business market through out these past years. However, something that people might not know is that Apple started a long-term marketing strategy , called branding strategy, in order to expand the line of their products and take over most consumer’s favoritism over the years. Apple’s branding strategy is basically based on the consumer’s emotions. Since most marketing strategies directly focus on the customer’s values, Apple’s branding strategy started to form a solid and distinguishable brand personality. After thorough marketing research, Apple had a clear idea of what future consumers wanted so they tied these values with their own brand’s personality. Therefore, Apple’s personality can be associated with innovation, imagination, simplicity, practical, people-driven product design, and a heartfelt relationship with its customers. By having a good relationship with the consumers, Apple has been able to form strong customer loyalty which is fundamental in marketing. For example, Apple is considered one of the top companies to have the best customer service. Therefore, every time someone needs to by an electronic device, they’ll buy an Apple product since they’ll probably be somewhat familiar with the Apple experience. This explains Apple’s wide success in distinct markets.
