Category Archives: Uncategorized

Procter & Gamble is mainly known for its heavy and persistent investment within its marketing department, however many consumers argue that they have not established mutual communication and feedback with certain brands under the conglomerate’s branch. I read a particular blog representing … Continue reading →

Response to: https://blogs.ubc.ca/serenarvp10/2011/09/23/pepsico/ While reading my classmates’ blogs, I had the opportunity to read Serena’s post about PepsiCo’s marketing procedure and how the marketing department plays a predominant role within the company’s objectives. After studying “marketing mix” in my marketing … Continue reading →

While reading my COMM 296 classmates’ blog posts, I found a pretty interesting blog post mentioning how Coca Cola is changing their marketing strategy in order to satisfy consumer’s needs during the worldwide financial crisis. Dominic Sunga, blog writer, specifically talks about … Continue reading →

Apple is probably the most recognized brand in the computers and electronics business in this past decade. Their commercial boom has expanded so much that it is almost inevitable to see people using or operating with Apple products. Due to their … Continue reading →

My name is Renato Morales and I’m a second year student in the Sauder School of Business. I was originally born in Peru but I have lived in various different countries such as Ecuador, Dominican Republic, Puerto Rico, Brazil, and Canada during … Continue reading →

Microsoft was pleased to announce that they’ve sold over 2.5 million Kinect devices for the Xbox 360 in their frist month of sale. Kinect, a gaming device that allows Xbox users to play without a controller, was released last month … Continue reading →

Both carmakers, once suffering financial crisis, are now planning to hire around 1000 staff members.GM and Chrysler announced that they will start hiring engineers and researchers in order to start producing a new line of electric vehicles, which is their biggest competitive challenge in the automobile … Continue reading →