How does evidence of climate change come to matter for different social groups?

[vimeo=http://vimeo.com/16035578]

This post is a follow-up to an earlier invitation to join us for a lecture at Green College. We’re sharing the footage for those who were unable to make it, as put together for the UBC School of Journalism.

Video synopsis

UBC  journalism professor Candis Callison delivers her lecture “Spinning climate change, vernaculars and emergent forms of life.” The original event took place on Oct. 7th, 2010 at the Green College coach house on UBC campus.

In her talk, Prof. Callison complicates the notion that scientific information will straightforwardly inspire action to counter environmental problems. Her research provides insight into how Americans within five distinct social and professional groups are translating, transforming, and re-articulating climate change for a diverse citizenry and wider publics.

“More information is not the point. You’ve got to find ways to link [climate change] to what people already care about.”

Speaker: Prof. Candis Callison, UBC School of Journalism
Venue: Green College, UBC
Date: Oct. 7th, 2010
Filming and Editing: Fabiola Carletti, Journalism grad student and Green College Resident