Arts and Crafts Website : http://www.arts-crafts.ca
The music industry has become a difficult way to make money these days. With most people downloading music online for free, record labels and artists have a challenge making a profit. This issue didn’t stop Jeffrey Remedios from creating a new record label. Originally from Virgin Records Canada, Remedios decided to leave his stable job in order to start up a new label called Arts and Crafts. Through this, he wanted to help Artists gain a profit and get the recognition they deserved. To start something new in a struggling industry was a huge risk for Remedios, but he strongly believed in the cause.
Remedios officially started his label in 2002, and from the start, he earned success. This success is essentially due to the fact that Remedios wanted to experiment with a new approach. By releasing music digitally months before the physical CD was released and offering free downloads for limited times, Arts and Crafts and it’s artists were getting recognition and profits. Some artists were even getting touring opportunities.
Overall, this story is an example of the mindset of a successful entrepreneur. An entrepreneur, like Remedios, must have and open mind, eagerly take on risk, and not be afraid of failing. In fact, in the beginning, many of Remedios’s closes friends and family members thought he was crazy for leaving such a good job at Virgin Records. Despite this, Remedios knew he was taking on a huge risk with the possibility of failure, but he decided to persevere, a quality any good entrepreneur has. Sometimes the riskiest of start ups, are the ones that turn out the strongest in the end.