{"id":41,"date":"2012-09-23T00:26:37","date_gmt":"2012-09-23T07:26:37","guid":{"rendered":"https:\/\/blogs.ubc.ca\/richardchao\/?p=41"},"modified":"2012-09-23T00:27:29","modified_gmt":"2012-09-23T07:27:29","slug":"samsung-mocks-apple","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/richardchao\/2012\/09\/23\/samsung-mocks-apple\/","title":{"rendered":"Samsung Mocks Apple"},"content":{"rendered":"<p>As thousands of people wait in line for the new iPhone 5, Samsung has decided<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Samsung vs Apple\" src=\"http:\/\/www.knowyourcell.com\/siteimage\/scale\/0\/0\/338080.jpg\" alt=\"\" width=\"384\" height=\"139\" \/><\/p>\n<p>to release\u00a0an ad that that mocks consumers in buying an outdated product. The commercial compares Samsung Galaxy S3\u2019s features against the iPhone 5 in satirical ways.\u00a0It basically portrays the blindness of apple fans as they line up for a product that only changed slightly. As Samsung describes it, \u201cthe next big thing has already arrived.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nf5-Prx19ZM?list=UUnEdfCdbxJJ9ouWKLSRCRRw&amp;hl=en_US\" frameborder=\"0\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p>I picked this particular ad to blog because of its funny ways of ridiculing its competitors and also because it relates to what we had recently learned in class. By adding sarcasm in the form of insult, it allows a threat to be viewed as simply a joke. \u00a0Furthermore, it allows Samsung to embed a simple message into the consumer\u2019s mind with the help of the humorous comments made by the actors. By pointing out the points of differences between Samsung and Apple, it allows consumers to re-think about the product they are going to buy. This marketing technique, known as product positioning, will allow consumers to reposition the brand of Samsung relative to Apple and hopefully increase market shares for the company.<\/p>\n<p>&nbsp;<\/p>\n<p>Bibliography<\/p>\n<p>Gilbert, Jason. &#8220;Samsung Mocks IPhone 5, Apple Fanboys Again In New Galaxy S3 Commercial [VIDEO].&#8221;\u00a0<em>The Huffington Post<\/em>. TheHuffingtonPost.com, 20 Sept. 2012. Web. 23 Sept. 2012. &lt;http:\/\/www.huffingtonpost.com\/2012\/09\/20\/samsung-mocks-iphone-5-commercial_n_1898443.html?utm_hp_ref=technology&gt;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As thousands of people wait in line for the new iPhone 5, Samsung has decided to release\u00a0an ad that that mocks consumers in buying an outdated product. The commercial compares Samsung Galaxy S3\u2019s features against the iPhone 5 in satirical<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/blogs.ubc.ca\/richardchao\/2012\/09\/23\/samsung-mocks-apple\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":14878,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/users\/14878"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/posts\/41\/revisions\/48"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/richardchao\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}