In prehistoric times, consumers were bombarded with ad after ad about things that they just didn’t care for. Companies struggled to position themselves in their customer’s minds due to information overload. Now, with the help of personalized recorded data of your searches, location, and likes, companies can better advertise to those who might actually be interested in their product. Businesses such as Placed stems on gathering, storing, and advertising products that they believe will satisfy your needs and wants.
Location targeting: a fix for information overload?
Although the issue of privacy definitely comes into play, Placed guarantees that they get their data only from people who have agreed to share it. And in a society where millions of substitutions exist, having someone sift through these options instead of having to do it ourselves is definitely a great selling point.
There is no surprise at the amount of information that circulates the internet today. Almost anything that you need to know is just a search away on your smart-phone. And that’s why more and more companies taking advantage of information technology. With better utilization of IT, companies are able to maximize their productivity.
The next time you are casually searching for a place to eat with friends, don’t be startled to find a few restaurant ads on your Facebook for the next few days.
Resources:
http://www.businessinsider.com/placed-location-based-targeting-2013-10
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