A fellow COMM 101 classmate of mine, Lucas Cruz, recently wrote a blog post on Apple’s new iPhone 6 and 6 Plus, which were released early in September and have received many negative reviews since. The main issue with the new iPhone, Cruz states, is that the device bends due to its aluminum shell. Apple claimed to have designed the “most durable smartphones ever” when all the company really did was design lighter, thinner, and weaker models.
While I agree that this flaw can reduce Apple’s current sales for the iPhone 6 and 6 Plus, I don’t think this mistake will reduce the overall sales of Apple products. In the past, Apple has made other significant design flaws with its iPhone models. For instance, the iPhone 4s disappointed consumers with its poor signal, while the iPhone 5 was known for its weak battery and charging issues. Ironically, both models still lie among the world’s highest selling smartphones.
The real question is why consumers still buy Apple products even after the complaints people make, and the answer lies within Apple’s value proposition. Whether it is through visual appeal or innovation, Apple always puts consumer interests first and creates devices based on what consumers want.
Images and References:
http://www.forbes.com/sites/gregsatell/2013/05/23/why-i-still-buy-apple/