With increasing regulations on all sorts of drinks, from energized to any kind of sweetened beverage – drink companies might just have to change their strategy. Mainly in the United States, the sale of sweetened drinks is being regulated.

The main concern behind recent awareness campaigns, regulations and even banning from certain places like schools all across the country, is the amount of sugar and/or caffeine in these, which is bad for anyone health-wise.

However, governments have addressed this issue directly to the sizes of the drinks sold, rather than demanding healthier products or taxing these un-healthy products directly. This might just become an opportunity for both distributors and drink companies.

(county of Los Angeles awareness campaign)

As products do not have to change, consumers will still be happy with the product itself, only they will have to adapt to new sizes. As the sizes decrease, the amount of products sold will most likely increase (in order to fulfil the consumers thirst).

For the right price, both the companies making the drinks and the businesses distributing them might make of this ‘obstacle’ an opportunity to increase their sales.

Sources:

–   http://thinkprogress.org/health/2013/03/11/1700421/bloomberg-soda-ban-right-direction/

–   http://changelabsolutions.org/childhood-obesity/SSB-regulation

–   http://www.food.gov.uk/policy-advice/additivesbranch/energydrinks#.UlPoimTwKnY