Results have shown that advertising in the internet is extremely effective as it is easier and in most cases; less expensive. This, however, is no shocker as it has been going on for many years, making companies like Google earn billions of dollars from advertising. What is interesting about it is how quickly advertising in the internet has grown.

As anyone can see, in this digital era; people’s everyday life depend more and more on the internet, and in some places, like the article “Online Ads Key to Business Growth” talks about, people “depend more on the internet than on the traditional media”.

Many markets; such as the movie rental market, have been threatened to completely disappear by online streaming media providers such as Netflix. As consumers now follow the trend to depend more on the internet… could this be the start to the case the movie rental businesses ended up in?

Sources:

-http://www.ghanaweb.com/GhanaHomePage/NewsArchive/artikel.php?ID=290444

-http://www.wordstream.com/articles/google-earnings