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After spending a semester with Tamar, I found that marketing is actually more strategic than I originally thought. Before taking this course, I shared the same foolish belief as my friends: In marketing, you would just make advertisements all day, paint posters, make Facebook ads, do some television commercials… Looking back now, I now see […]

Wow, Amber’s blog was an eye opening. In her recent posts, many creative advertisements and marketing campaigns were featured, namely “Bored Panda”. The MacBook Pro magazine as was especially eye catching. This reminds me an another advertisement I came across on Youtube. Ever seen an advertisement that interacts with it’s viewers.. physically? The Skittles campaign […]

A recovering global economy coupled with a natural disaster is not a good mix. Especially for those in marketing. When every company is cutting costs, how can marketing strategist deal with it? “There are four areas of consideration: 1) what are the standards of success in a down market 2) which products should be supported […]

Do you think that with online shopping, location doesn’t matter? After all, it’s all online, why would there be a difference? Well…you’re wrong. The difference in costs are attributable to these factors: Shipping time, Shipping costs, and State tax. Delaware seems to be the best place to live if you are a regular online shopping: […]

Last week, as I was browsing for interesting forms of advertising, I came across the name Derren Brown–I found out he’s a well known television performer famous for his abilities to manipulate minds, even marketing experts. This leads me to wonder, out of all campaigns, subliminal marketing has to be the most effective. I do […]

Years ago, when Apple first launched the Macintosh, it was a failure– Microsoft eventually became the majority market share holder even though Apple was the pioneer for personal computer systems. In today’s date, Apple’s success with the iPhone is once again detracting because of competition, namely Google’s Android phone, HTC and other smart phone companies. […]

CEO, CFO, COO…how about CMO? This video from Forbes explains why Marketing is such a critical step in all businesses. For me, this was the first time I heard someone mention CMO. The speaker in this video makes an excellent point on the difference between a sales person and a marketing strategist. http://video.forbes.com/fvn/cmo/why-marketing-is-critical-for-start-ups

http://www.psychologytoday.com/articles/201006/mind-your-body-tame-your-temptations

This might be the most disturbing gaming console advertisement I have ever seen. After reading pages of comments on Youtube, and pressing the replay button several more times, I still could not figure objective or purpose of this commercial. The one thing the fills my mind when watching this commercial is, “Wow, this is a […]

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