Facebook Content Strategy: Socialbakers
October 29th, 2012 • Marketing Insights
Alright, a while ago I was told to audit the social media of some of the largest Indonesian FMCG brands. I came across a Facebook analytic/listening tool powered by www.socialbakers.com. The site has all sorts of bells and whistles however, the company I work for has not yet purchased an account – alas I am left only able to wonder what lies beyond the login page.
Slightly ticked off that I couldn’t open my shiny present under the Christmas tree early, I naturally decide to probe around. It turns out that there is a section which lists all Facebook pages in order of decreasing Likes. Here is the link to for the lazy: http://www.socialbakers.com/facebook-pages/
Now, if you manage to find your Facebook page in the 33,195 pages on the list, you would find a handful of useful information such as: # of fans, # people talking about the page, fan growth by day/week/month, graph of the page’s fans (last 6 months), graph of the page’s people talking about (last 6 months). Now the trick to find your page out of the pile is to simply search “social bakers [the exact name of the Facebook page]”. Uncle Google will find that page out of the haystack for you no problem.
It might not be all the bells and whistles that the website has to offer, but beggars can’t be choosers! Plus, with a little creativity and more probing on Facebook, you could theoretically deduce all sorts of useful information that can even get you started on developing more sophisticated engagement strategies.
** HINT: classify posts into content buckets + compare with talking about this graph