Expanding on the KitKat Story…

Last lecture was interesting for me, since it made me realize how different marketing could be from country to country, even between two highly westernized societies. Being Japanese, I always knew we were a little odd in many ways and thinking back, there were examples like this:

KitKat Seasonal

In general, Japanese people get bored of things quickly. New, fresh and innovative things MUST line up on shelves in order to do business. The picture has three seasonal and “limitied edition” flavours, Yuzu (Japanese citrus fruit), Jasmine tea and Matcha Green Tea. Seasons play an enormous role in Japanese culture, and a regular KitKat year-round will just not do for the consumers there.