{"id":18,"date":"2011-02-01T04:36:18","date_gmt":"2011-02-01T12:36:18","guid":{"rendered":"https:\/\/blogs.ubc.ca\/rikiya\/?p=18"},"modified":"2011-02-01T04:36:18","modified_gmt":"2011-02-01T12:36:18","slug":"aw-facelift","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/rikiya\/2011\/02\/01\/aw-facelift\/","title":{"rendered":"A&W Facelift"},"content":{"rendered":"
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A&W Logo Facelift<\/figcaption><\/figure>\n

I wonder how many people actually notice these things, but A&W’s been pushing for a facelift lately. The logo’s one thing they changed, but in Canada; Vancouver, Toronto and Montreal’s got some new “urban A&W’s”…<\/p>\n

There’s two on Robson, and one on Denman in downtown, and I happen to live about a 2, 3 minute walk away from one of the Robson locations. I must say, I’m impressed. High ceilings, urban furniture, bold designs and even self-serve kiosks where you can order without any human interaction :)! Just how we urbanites like it. (?)<\/p>\n

With McDonald’s renovating restaurant after restaurant in a scramble to capture all the consumers they can get, I’m guessing A&W had no choice but change their “nostalgic” (outdated) restaurants! I’ve always had a thing for A&W food, it’s quite good; like REAL food in comparison to McDonalds.<\/p>\n

What is peculiar, however, is that A&W seemed to have their target segment as the Baby Boomers, who loved the nostalgic feel of the restaurant, with a diner-look and Elvis playing in the background. On the other hand, these urban outlets seem to be targeting Gen X, Gen Y and maybe even some younger generations, with its updated interiors and overall experience. Is A&W losing its stance? Are they panicking? I wonder what’s next for A&W, because I love their food, but are they now a FRESH brand? Or are they still locked up in the Baby Boomer era?…<\/p>\n","protected":false},"excerpt":{"rendered":"

I wonder how many people actually notice these things, but A&W’s been pushing for a facelift lately. The logo’s one thing they changed, but in Canada; Vancouver, Toronto and Montreal’s got some new “urban A&W’s”… There’s two on Robson, and one on Denman in downtown, and I happen to live about a 2, 3 minute […]<\/p>\n","protected":false},"author":6138,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/users\/6138"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":22,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts\/18\/revisions\/22"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}