{"id":48,"date":"2011-03-25T12:48:43","date_gmt":"2011-03-25T20:48:43","guid":{"rendered":"https:\/\/blogs.ubc.ca\/rikiya\/?p=48"},"modified":"2011-04-06T14:31:26","modified_gmt":"2011-04-06T22:31:26","slug":"48","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/rikiya\/2011\/03\/25\/48\/","title":{"rendered":"UNIQLO"},"content":{"rendered":"<figure style=\"width: 248px\" class=\"wp-caption aligncenter\"><\/p>\n<div class=\"mceTemp mceIEcenter\">\n<dl class=\"wp-caption aligncenter\" style=\"width: 258px;\">\n<dt class=\"wp-caption-dt\"><img loading=\"lazy\" decoding=\"async\" class=\" \" title=\"uniqlo2\" src=\"http:\/\/www.rise-worldwide.com\/wp\/wp-content\/uploads\/2009\/10\/bus.jpg\" alt=\"\" width=\"248\" height=\"371\" \/><figcaption class=\"wp-caption-text\">UNIQLO - From Tokyo to Paris<\/figcaption><\/figure>\n<\/dt>\n<\/dl>\n<\/div>\n<p>UNIQLO is an expanding, global fast-retailing company originally from Japan. With 60 years of history in the apparel industry, they aim to compete against big names such as the Gap, H&amp;M and Zara. Their main focus is casual apparel that incorporates high technology fabrics and high street fashion. With a product development strategy strongly based on consumer feedback, their goal is to become the number one clothing retailer in the world.<\/p>\n<p>What I found interesting about their global expansion advertising strategy was to use the phrase &#8220;From Tokyo to the World&#8221;&#8230; and in the case of the Parisian Flagship store that opened in 2008, they used &#8220;UNIQLO &#8211; From Tokyo to Paris&#8221;. According to the marketers at UNIQLO, their aim was to break apart the notion of &#8220;foreign companies entering our markets&#8221;, and make it \u00a0more of a connection between global metropolitan cities like Tokyo and Paris. I felt that they spent a lot of time considering how consumers in different countries and cultures would feel about a Japanese brand going global. In my opinion, they did a very good job opening their stores in countries such as France, UK, Russia and China, where a phrase such as &#8220;From Japan to Russia&#8221;, would have caused unwanted stereotypes to come up in the minds of consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNIQLO is an expanding, global fast-retailing company originally from Japan. With 60 years of history in the apparel industry, they aim to compete against big names such as the Gap, H&amp;M and Zara. Their main focus is casual apparel that incorporates high technology fabrics and high street fashion. With a product development strategy strongly based [&hellip;]<\/p>\n","protected":false},"author":6138,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/users\/6138"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":51,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/posts\/48\/revisions\/51"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/rikiya\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}