Blackberry’s new smartphone will start selling this month in Canada. After the failure of its last smartphone and tabulate, Blackberry now introduces Z30 which has a touch-screen model.

Blackberry missed the perfect time to enter into the new field of touching screen. Blackberry was once believed in that the full keyboard that they designed would be the best and irreplaceable by other product. Seeing the trend of touching screen, Blackberry starts to introduce this feature to its products. However, it first concentrates more on tabulates instead of phones. Lacking of uniquenesses and points of differentiation, Blackberry did not do well.

Besides the physical improvements of the new smartphone, Blackberry also announces that they will change the method of selling. They decide to abandon their partner, Rogers, who had been helping them since the beginning of their business. The new phone will be carried by different Canadian carrier, and be sold in retailer stores.

As an audience, I am curious to see whether the new smartphone will save Blackberry or it will tear it down as a final result.

http://www.cbc.ca/news/business/blackberry-s-new-z30-device-won-t-be-carried-by-rogers-1.1894629