The news of the world and its employees were quite rightly accused of engaging in phone hacking of celebrities, politicians and the Royal Family. This had taken place over the last decade in the pursuit of publishing stories in the tabloid. Media ethics in all forms had diminished especially in the UK. Rupert Murdoch, had built an empire without an ethical foundation in order to run a business. It is said to be unethical in the sense that it was corrupt. It raises big questions of confidentiality which has lowered the standards of journalism. The intentions of the tabloid are quite clear; like any other business, they wanted to create a big consumer base which allows them to profit. By having the ‘news first’ they looked to create a brand image. In today’s environment, competition on every corner, more and more people look to unethical business conduct in order to succeed. Personal greed in businesses is probably the biggest factor of unethical business conduct. People fail to see the consequences of this behaviour and the advantages of business ethics. Gaining customer loyalty and brand image is key as well giving stakeholders a better company image.
Ethics
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