Apple’s release of the new Iphones
Every year, Apple launches a new iPhone and this year they launched two. Well, 9 million units of the iPhones were sold in their first weekend! Android continues its domination as the leading smartphone OS, although Apple’s iOS looks to have gained back some of the market share with their new phones.
As a current user of iPhone 5, I fail to see a significant change in the new models: 5s and 5c. It comes with some new features, such as the new OS, a better processor and the different colours. This offers buyers nothing more that wasn’t already on the previous model. It isn’t cheap either. You can get a Samsung or HTC for a much cheaper price with features that exceed those of the iPhone. Then why is there so much excitement? Apple products are ‘fashionable’. It has created a brand image which is simple, user friendly and efficient. It has become a lifestyle even though it is not the best on the market.
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