Google: The Sole Leader

Google has grown vastly over the last 5 years without a doubt. Releasing Smartphone software, online applications and innovational products:  it has become the most expensive stock in the world.

Recently, outgoing Microsoft CEO Steve Ballmer said “they have this incredible, amazing, dare I say monopoly that we are the only person left on the planet trying to compete with.” In a way he could be right. With google looking to bring the future to the present we see that this is true. A monopoly is market structure that should not be influenced. It allows one firm to dominate a certain market.

Google has certainly brought itself up from just a search engine to creating Android, taking over Youtube, bringing out new online applications such as Google drive and so on. It deserves to be at the top. I do not think it has a monopoly as companies like Apple and Microsoft itself control a big proportion of the market too. During the late 20th century Microsoft was accused of playing a sort of monopoly, its ironic that their representatives in 2013 are now doing the same.

http://www.techspot.com/news/54076-ballmer-microsoft-has-discussed-googles-practices-with-competition-authorities.html

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