Not so long ago BlackBerry was thriving in the smartphone market, yet recently there has been much talk about their tough financial situation. Lack of success in the innovation of their new phones has led to major losses to the company causing shares to drop dramatically, especially with high levels of competition from Apple and Samsung.
They have been thrown ‘lifelines’ with full or partial buyouts by companies such as Google, Cisco, Fairfax and a few others. It is possible that the company will now become private. Although it may not be the best solution, as the new owners may only seek to sell their patent portfolio. I think Blackberry should continue to attract investors by focusing on its network and security software. This gives them a smaller scale of consumers (businesses, corporate firms etc). This business strategy may bring them back to their feet and from there they can expand further to compete with the bigger technology companies.
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