Alibaba Group and Yoku&Tudou hold associated strategy news conference in Beijing. Both of them announced to develop all-round cooperation, and promote data technology in China’s marketing field. Alimama which is a branch marketing platform of Alibaba supports some new video marketing models on Yoku & Tudou though data and technology, and in the meanwhile, it will help merchants to do digital operation, decrease video running cost, and let all small companies like big brands to create their brands and serve for consumers.

The two platforms will provide digital operation support for small and middle advertisers, so as to decrease the video running cost, which is for attracting small and middle e-business customers. Actually, both Alibaba and Yoku&Tudou develop their business through cooperating with each other. It is a new strategy for them. If they could develop this strategy efficiently, they would obtain their benefit from the strategy and reach win-win situation. Besides, the data and technology developed by Alimama is the reflection of innovation. Only innovation can make corporation break the tradition, and attract new business chance. For Alibaba, this is another innovative model, which will bring it a new progress. The combination of e-business and video will break the barrier between brand advertisement and advertising effect, and will result in an unexpected change.

“What is subverted by the combination of e-business and video?” http://biz.icxo.com Nov 3,2014. http://biz.icxo.com/htmlnews/2014/11/03/1454522.htm. Nov 3. 2014