A recent crowdfunding campaign on Bluesmart, an innovative and multifunctional suircase has managed to raise $50,000 in two hours and one minute.

The fact that the suitcase industry has not been innovated for years has created opportunities for new entrants to be disruptive. The Bluesmart team keenly utilized the flaws of the current suitcases to develop innovative point of differences in order to be unique. By adding functions such as build-in scale, location tracking, digitally controlled lock and most importantly- portable device charger, the company has effectively solved travelers’ problems thus increased customer demand. Another powerful advantage of Bluesmart is their broad target market: from business people to teenagers, most suitcase carriers would be benefited from Bluesmart’s innovative functions.

One concern that might be revealed from the design of Bluesmart would be the weight of the suitcase itself. With all the new technological modifications, Bluesmart is most likely to be heavier than normal suitcases. Therefore, Bluesmart might stumble when it comes to luggage check-ins at airports. This is what Bluesmart should plan about for future developments: lighter material with equivalent quality which reduces the production cost and eventually leads to more total production.

Work Sited:

Plautz, Jessica. “Smart Carry-On Lets You Track Bag’s Location and Charge Other Devices.” Mashable. Mashable Inc., 20 Oct. 2014. Web. 21 Oct. 2014. <http://mashable.com/2014/10/20/bluesmart-indiegogo-funded/>.