Ethics are the moral principals that must be implemented in an organisation in order to achieve its objectives. Corporate social responsibility is a strategy adopted by certain firms. It is to be socially responsible to the third party involved in the business community. Considering the effects on other people of the decisions that are taken by certain individuals. One such business is Cucine Lube. Reading their business web page and also being an intern at the same business, I discovered the miscellaneous advantages the firm has by following CSR and especially in the Indian market. Manufacturing modular kitchens for every type of income strata they have established a significant market share in the kitchen market in New Delhi, India. These advantages include the firm charging higher prices as India has a lot of population that is attracted towards products that are manufactured while considering the sustainability point of view encouraged by the current government body. The government has launched initiatives such as ‘swatch bharat abhiyan’. This is an initiative by the prime minister of India to use sustainable resources and promote India on the path of sustainability. The company followed cradle to cradle form of lean production method wherein they save on their resources. Using solar panels for conserving energy in every way possible has been a method to mark the corporate social responsibility followed by the firm. The firm satisfies standard F4 stars. The firm takes initiatives such firm planting trees for every unit of kitchen sold which is a good motivator for the employees as they feel a part of society. Also being part of one such drive gave a feeling of fulfilment and encourages one to work.
Source: http://www.cucinelube.it/en/lube-plus/lube-environment/
If the discussion was based on the pricing strategies there also Cucine Lube practices ethicality. The prices are not discriminated. Same prices are charged from all the customers and price discrimination is not followed. There is ethicality in terms of commitment also. The firm is committed to vitalising researches in the kitchen industry. Even during this process there is ethical components in terms of giving appreciation to the researchers along with using primary data and not taking data from other sources. Even if it is taken the source is acknowledged in the research. There 90 days of delivery commitment has always been followed for products that have been customized. Moreover, this increases the customer loyalty as Lube takes responsibilities towards the society and its overall well being along with accommodating the business environment.
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Sites referenced.
“The LUBE Group – Cucine Lube.” The LUBE Group – Cucine Lube. N.p., n.d. Web. 11 Sept. 2016.
