So, guess which “boutique” we’re talking about? If you guess, Hermès, you got it right.
So this is the thing that I have to admit I don’t understand about shopping products. For me, investment means something you buy, and you are most likely to sell in the future to get a good return for it (meaning at least break-even, but profit is preferred). How a piece of accessory, or a bag, or a tie that costs a fortune could possibly be an investment is quite interesting to me, yet quite inconceivable.
I mean, imagine this: you just bought a Hermes bag that costs $5,000 today (let’s not talk about the $1 million limited edition bags that Hermes sells). It’s the latest trend. And then five years later. Hermes is a booming brand. Can you actually sell that for a price higher than $5,000? I honestly doubt it. After all, it’s now considered a second hand good, and it’s obviously not a good whose value will increase as time goes on. So is it really right to call it an investment? To me, it’s not because it does not suit the definition of an investment at all.
Idea came from http://en.wikipedia.org/wiki/Hermès after looking at the “Further Reading” section.
