I remembered reading an article on this a couple of weeks ago, and my friends were talking about it. I think this is a very good branding news. Let’s look at the pros and cons:
Pros:
- People are more familiar with the name “Blackberry” since that’s what they’re more used to “using”
- Maybe they’re trying to renew their image with their latest product launch (Z10 and Q10)?
- Giving a sense of unity through making the company name the same as the brand name
Cons:
- It does not change their products’ quality
- People have been associating RIM with Blackberry in the first place, if they’re trying to rebrand themselves and give impression of something new, this might not be a good way to do it
Can you think of any other pros and cons to this strategy?
