Donald, Myself, and Chihuahua
As per Chihuahua’s (pictured above) comment on a recent blog, I let down my loyal followers with a promise I failed to keep (I blame the CA recruitment that just recently finished for my uneven posts). In saying that I bring you: 2 blogs, 1 day.
Donald Carpenter (pictured above) recently wrote an article about how marketers are having to adapt to technology such as PVR’s in terms of their marketing strategy.
The days of television commercials being a primary source of advertising are in a stage of maturity in terms of their product life cycle. Donald talks about how many creative individuals go far in the industry because they are coming up with new creative ways of advertising. He also talks about the increasing trend of ads placed now in movies, textbooks, etc.
I think another big trend that is only just beginning is viral marketing. The
internet is a huge and powerful resource for marketers and companies. We have seen many viral campaigns come out in the last little while such as the Old Spice Man —————>
Many websites such as digg.com are also helping to spread popular or funny marketing videos and pictures.
One of the most interesting things that companies are doing are getting people involved in branding and promoting a new or existing product. For example, Doritos had a viral campaign last spring for people to name and create a commercial for a new brand of chips. The company gets free advertising ideas out of it for a nominal prize fee when compared to the revenues the new product line will probably generate. Furthermore, the also get word of mouth marketing as people who make and submit videos usually tell all of their friends about it so they can get votes. That is how I heard about the new chip and contest originally. Here is a friends video that he submitted that ended up doing extremely well finishing in 37th place:
https://www.youtube.com/watch?v=h3LPwUR3o5k&feature=player_embedded
The eventual winner was the Doritos tablet video (which also indirectly marketed Apple’s iPad):
https://www.youtube.com/watch?v=AgqnOqfehJE
Just another service provided by your friendly neighborhood Marketing- Blogger Ryan.