So as I am caught up in the Harry Potter craze as everyone else is I thought what better thing could I do that look at Chihuahua’s amazing blog on Harry.
I have not been one of the fortunate muggles to see the movie just yet. I did not, like Diego, wait in line for 8 hours to see the movie…but I definitely should have haahha. Anyway, I would have to agree with Diego that every man, women, and soul who was born in the late eighties and early nineties who is super cool has fallen in love with the franchise. I want to disagree with what Diego said regarding “adjust their marketing strategy for their grown-up fans” by how “we have seen how the movies have evolved from an innocent and fun world of magic to a darker more complex plot”. I do not think this was a marketing strategy but rather more a result of the plot that existed in the books as well as the underlying trend in movies to become a bit darker and edgier to stand out. I think kids these days, more so that when the first movie came out, have been exposed to so much more and can appreciate and watch a movie that may be somewhat darker. This has a lot to do with society today ie. kids playing violent video games etc.
I also think the different direction had to do with a change in the directors in the movies and less to do with a marketing strategy. Chris Columbus directed the 1st one and there has since been 3 other directors with different visions which have been darker and different.
I think that many young adults as well as the older generation appreciate the franchises greatness and don’t need much marketing to be convinced to watch the movies. HP has a cult-like following already and I think this is why maybe we haven’t seen as much advertising with this seventh installment as we have with others (that is just my personal experience).
In terms of what Diego was saying about marketing to a younger audience I don’t think this is necessary for a lot of the reasons mentioned above. Children seeing the movie now are undoubtedly aware of the franchise through word of mouth or from prior knowledge.
I think that Warner Bros. and J.K Rowling know the gem that they have on their hands and I recently read an article which stated that she has mentioned writing another book in the franchise. This would probably be a wise idea from a monetary standpoint as it would probably make a ton of money from not only the book but another movie or 2 if you base it on The Deathly Hollows.
I think one marketing adaptation that they are making to the movie is to follow the 3D trend. In the same article I also read that they spent millions of dollars to convert this Deathly Hollows movie but did not have the time. However, the second movie will most definitely have 3D capabilities. This is a strategy to appeal to children who are seeing a lot of their favourite new movies in 3D.
Open the Door to HARRY POTTER HIMSELF
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