More more more, how do you like it, how do you like it.
Hey everyone!! I thought about posting a video to those beautiful lyrics, but I couldn’t stand the thought of hearing that women sing anymore. Having worked at Save On for over 3 years you can imagine how many times I’ve heard that over the speakers. Alas, it is no longer apart of their marketing scheme to bombard us with this horrendous music.
Over my time their I have witnessed a lot of changes that have gone on through the company. The store had to go through a product restructuring based on new consumer preferences for shopping. Having talked a little bit with one of the store managers a lot of this was revolved around putting complementary products together to entice the buyer to consider purchasing both. For example, the store created an asian foods section that sold all of these similar products together ie. soya sauce, raw noodles etc.
Another huge change it had to go through was a update to the front and insides to make it current with a lot of the new Save On Foods that have been built. TO give you a quick look at what the outside used to look like :
Compared to now:
This was done to keep the image of the store current while re-branding their store in this area. However, it came at the expense of a very non-consumer friendly construction zone that existed over the renovations. Many clients were unsure and put off by the workers outside and around the building, not to mention the tunnel you had to go through to access the store. Sales slowed drastically and even declined after the renovations had been completed. The thinking from Save On was that consumers would be loyal to the store and return, but this was not quite the case. It took about a year after the renovations had finished for sales to get close to where they were, but with the economy they have never been quite the same. This is due in large part because the grocery business is in a pure competitive market. Many stores offer the exact same goods which makes it easy for someone to switch stores.
Recently the store has enacted some new and innovative pricing strategies which I will discuss in a future blog!
Cheers,
Just another service provided by your friendly neighborhood Marketing- Blogger Ryan.