Category Archives: Uncategorized

Will Sidney Be In Russia?

NHL participation in the Olympics has been a hot topic among NHL players and the league, not to mention among fans. In the summer Bob Mackenzie of TSN wrote a blog about this subject as it was being talked about, among other things, during the World Hockey Summit.

The players are viewed as an asset to the owners, and many of them don’t want to risk injury or or something happening to these assets. The Olympics in Vancouver were largely viewed as favourable because they helped to market both the game and the players to a worldwide audience. Team USA, for instance, may help promote and gain excitement in industries that are floundering (Phoenix). The NHL desire for world expansion has been made a priority over the years by, for example, holding exhibition games overseas. The Vancouver games allowed North America to watch the game and be caught up in the excitment.

One of the big issues with the 2014 games in Sochi is that almost all of the games would be scheduled in the middle of the night for North Americans and many other countries. This is seen as a problem for owners as it will vastly decrease the viewers it will get. Bob Mackenzie is under the impression that the NHL probably won’t be supporting these games. I think that they probably will because it could be used to promote Russian born homegrown stars such as Alex Ovechkin and Evgeni Malkin.

Marketing the game has been a big issue in North America as it seems it always comes in 4th among professional sports leagues. The NHL has targeted an untapped market overseas which it wants to gain entry into, and I think that allowing NHL participation in Sochi will be the perfect compliment to this plan

Just another service provided by your friendly neighborhood Marketing- Blogger Ryan.

It’s been awhile loyal followers, and to make up for that I will produce I blog per day for three days straight (CAN YOU HANDLE THAT).

Over the weekend I attended the Canucks game vs. the Carolina Hurricanes and had a really good time. There were a few new things that had been added to the GM…Rogers Arena to help provide more VALUE to the fans as consumers. I talked about the change in name in a previous blog, but the arena has also undergone other significant changes since last season. There are now 4 thin retractable screens that come down in each corner of arena and project images of the players. The steps have also been painted to reflect Canuck colours (White/Blue/Green). The Canucks have identified that they want to be perceived by the public and league as having the most state of the art technology at their games.

More importantly, before the game I was driving in my car and heard a rumour that someone famous was going to be singing the national anthem. Of course I was skeptical at first, but a reliable called confirmed that Justin Bieber would be singing the national anthem. His source, he had the Bieber Fever, this was clearly enough for me.

I got to the game thinking that I could trust the radio marketing the game with Justin Bieber singing the anthem. It was Richard Loney. Clearly disappointed I can away from the game with post-purchase dissonance as I accepted the tickets after I found out this news. I may never attend a game again.

Just another service provided by your friendly neighborhood Marketing- Blogger Ryan.

Note: this title has minimal relation to my actual blog, but it is my title nonetheless because it is one of the most influential and meaningful quotes of our generation.

Note: this video has minimal relation to my actual blog, but it is in here nonetheless because it will PUMP YOU UPPPP!!!!!!!!!!!!!!!!!!!!!!!!!!

So I thought I would talk about the Garag…… wait a minute they changed it to Rogers Arena. Over the summer Canuck’s sports and entertainment group decided, along with GM, that they were ending their sponsorship deal for the name of the building. This is quite the change for the city as this name “GM place or the Garage” has been associated with this building for some time now (i’m still getting over it :()

Along with the change in name, there is also a telecommunications aspect to the 10 year contract that was signed between the two parties. From a MARKETING standpoint, this new relationship with Roger’s communication will provide a tremendous benefit for the team now and in the future.

There are plans to have Canucks games be broadcasted on Blackberry’s, along with Rogers taking over broadcasting all of their games on television (they do the bulk of them already now). This relationship could be revolutionary for the organization as Rogers is the leading telecommunications company in Canada and understand the sports business (being affiliated with the Toronto Blue Jays).

This use of technology to promote the team by, for instance, showing games on Blackberry’s would be the first of its kind in the NHL. With the increasing demand for constantly having current information, this new agreement could put the Canucks at the forefront of the NHL and perhaps many other professional sports teams. There are also talks that Rogers could bid for their radio broadcast rights as well. I believe it would be very beneficial for the team to have one of the largest communications company managing and promoting the team in new ways.

In conclusion, HIS NAME IS ROBERTO LUONGO.

Just another service provided by your friendly neighborhood Marketing- Blogger Ryan.

I thought I start with an interesting marketing strategy I was exposed to recently:

Search Engine Optimization: http://en.wikipedia.org/wiki/Search_engine_optimization (look here if my explanation does not suffice)

Basically it is service that optimize the code of your own website, you provide links to your own site from other sites which improves your ranking and traffic with Google (or Bing) but mostly Google.

This is quite an interesting topic and method to market and promote your website, without really doing much planning and forecasting with your physical product or brand. It is a clever way to increase your “hits” on the internet with the hopeful result of getting more people to look at your site and product.

Google is firmly aware that people are doing it and are putting in increasing measures to prevent it from happening. These “optimizers” often will put in key wording or coding within the site such as “Justin Bieber” so that when someone searches that it will come up with there site at some point in the queue.

Thanks for reading, I hoped you enjoyed and perhaps learned something that I otherwise didn’t know a little while ago.

Just another service provided by your friendly neighborhood Marketing- Blogger Ryan.

Hey fellow Sauderites and Instructors. My name is Ryan Talbot and I will entertain you with semi-interesting musings on a variety of subjects more often then not written in the spur of the moment. Stay Tuned……

Marketing to the MAXXXXXXX