In nearly every business model example regarding sustainability, there are two main ways in which we view ethics. The extreme ends of either perspective are that businesses should make ethical decisions for society even at company cost, and the second being that the company should never compromise its bottom line as that action is unethical …
After our in-class reading about partnerships regarding sustainability, I was intrigued to see the Tesla Semi, a semi-truck has received 25 pre-orders from Canadian grocery store Loblaw’s. The partnership makes sense, as Loblaw wants to reduce its overall carbon footprint by 30%, by 2030, and they see more fuel-efficient transportation as a means to do …
Axe has impressed me because its brand promise to help guys look, smell, and feel more attractive to women has not changed. However, the way that message is conveyed has changed dramatically very quickly. In the past, Axe focused heavily on sex appeal and masculinity by showcasing beautiful women swarming around men who were irresistible …
In 2014, CVS became the first national pharmacy to stop selling cigarettes. It showcases a shift in consumer thinking. CVS stands to lose profits of 2 billion dollars by doing this. The company took an ethical standpoint for its justification, and the chief medical officer stated that a “health care provider continuing to sell cigarettes …
With the 2017-2018 NBA season underway, the NBA has switched this year from Adidas as the official uniform provider to Nike. Nike is a leader of sustainability and innovation, and the jerseys are no exception. Each uniform represents contains approximate 20 recycled plastic bottles in the fabric of every jersey. An added benefit is that …
A carbon tax proposal from the Climate Leadership council was created, and it was hailed as a proposal that would be widely accepted by the public no matter their political affiliation. It was a “tax-and-dividend” plan, where the “tax” was $40 on each ton of carbon and the “dividend” would be redistributed back to citizens …
Aspirational consumers have a strong overlap with the fast fashion industry. Yet when we look, at the values of aspirational shoppers, it seems like these values would be incongruent with industry retail leaders such as H&M, Zara, and Topman. These companies have business models that conflict with sustainability in terms of low purchasing cost offset …
On June 16th 2017, Amazon’s acquired Whole Foods. Given Amazon’s poor environmental track record and labor practices, it would be wise to be skeptical that Amazon may hurt Whole Foods branding and values. In our class discussion with guest speaker, Mike Rowlands, Mike brought up an example of Whole Foods best sustainability practices for farmed …
