This photo shows a real project that someone created for campus, it is original, it is funny and as a result it got 220+ Likes

I run a small business at UBC called TheCalendar.Ca. My primary communication channels with our customers is through our facebook page www.facebook.com/TheCalendarUBC. One of the most common mistakes page managers make is when they loose engagement with their current followers. Because of they way facebook algorithms work managing a facebook page is an ongoing process. If your account goes in active for a month and you then make a post, it won’t show up on your followers news feeds and they won’t see it. However if your followers have recently liked a post from your page, then the next post you make will show up on their news feed. For this reason it is extremely important for page managers to consistently and continuously post awesome content.

This post tells a story about 2 people who are singing to raise money for charity. It is is original content, it is inspiring it got 97 Likes

So what makes good content? lets start with what doesn’t. In the online world everything is run by algorithms designed to keep the best content at the top, judged by real humans likes of approval.  For this reason you can’t fake good content. For examples many facebook pages will just post generic images of old memes, or quotes with nice backdrops. This is old recycled content, it isn’t original and it doesn’t create value for your customers. As a result it won’t get you likes and shares and no one will ever see your content.

Instead focus on real content from your work u and community. Tell your customers what you are up too, show them real photos of current happenings that are interesting to them. Hire a designer to create awesome corresponding images. Make them laugh entertain them and give them a reason to like your post. Better yet give them a reason to share it. If you have an instagram account, think about putting someone in charge who has a real artistic eye, higher quality content means more likes, and more visibility online.

Here is a video for a stunt we organized for the last day of classes. It received 2,500 views in 12 hours because it is high quality original content.