Continuing from Ernest Fung’s blog on Walt Disney. I want to elaborate the Entreprenuerial nature of Disney.

Walt Disney built more than a company, he built an empire of imagination and creativity. Walt’s greatest creation was Disneyland. Today, 9 of the top 11 most visited parks around the world are branded Disney. While Disneyland is as much a commonly recognized noun around the world as the word ‘table’, it wasn’t always this way. Walt Disney famously was turned down over 100 times when he asked for funding because no one thought it could be successful.

What makes Disney successful is its focus on the customer experience. Like Apple, Disney delivers a package for the customer. Disney continuous to innovate today with Disney Cruise-lines.

DCL does what no other cruise lines do – they incorporate an theme based experience onto a boat, this is a strong point of difference. And they’re highly ranked and successful. We can actually see this adapted onto other cruise lines gradually adapting universal studios cartoon themes.