Feb
21
It is a commercial that begins with the image of the Tim Horton’s logo and phrase, “Our Passion Grows on Ice.” I must admit, I got teary-eyed the first time I saw this commercial and still do every time I see it, but why does it generate such strong emotions? My answer lies in the fact that in just one minute this commercial manages to make every hockey fan across the country feel as if they are part of something.
The commercial is narrated by a sincere voice which towards the end, if you’re not completely mesmerized by the hockey clips or reminiscing about memories of your own, you realize is the kid himself Sidney Crosby. The commercial shows footage of the multiple ways hockey is integrated into Canadian culture, from children putting on their skates, spectators cheering on those on the frozen pond, families and friends brought together for an evening, and even Crosby scoring his first goal. The commercial ends with Crosby lacing up and getting ready to play as he is today repeating the same simplistic phrase he uttered as a child,
“Wouldn’t it be amazing, getting up everyday, playing, doing something that you love to do?”
That wasn’t me who scored the goal in 1993 so why do I get so emotional when I see and hear this? Well, in just one minute this commercial has provided me with a sense of inclusion. It has made me feel like I am part of something that I share with every single Canadian, and rightfully so. I may not be one of the millions of children across the nation who aspire to be like Crosby, or the millions of adults who live vicariously through him, but I am Canadian and I am a fan.
It is because of this that every time I see the Tim Horton’s logo, I relate it to something I am part of and consequently something that makes me happy. I no longer think of it as “them,” being just another coffee chain. I think of “us,” as a nation sharing something special.
Comments
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This article was much better than your beats by dre one. I hate Dre. 50 Cent and G-unit 4 life! I also like all of the hockey commercials Tim Hortons does with Crosby, really shines through with the message that they are as Canadian as it gets. I think we can see this trend with other commercials such as Nike’s Destiny commercial, and Chrysler’s recent commercial with my dogg Eminem. We already know what all of these companies sell, its good to see them try to appeal to us in other ways. All 3 commercials are awesome. PEACE OUT!