Tim Hortons is definitely a trademark business in Canada. Not only this, but we can safely say it even constitutes part of its culture. Thus, it is particularly surprising to find out how this highly reputable company was also involved in unethical business practices.
The unethical businesses problem was one that caused some serious public outcry in May 2008. A Tim Hortons’ worker named Nicole Lilliman, aged 27, was fired after giving away a 17 cents “Timbit” to a baby. Although they realized quite quickly of their mistake by rehiring her, it was made clear to the public that an enterprise with a total revenue of $639.9 million and total profit of $94.1 million couldn’t withstand even the slightest possibility of profit loss.
Logic dictates that the employee shouldn’t have just given away the “Timbit” but asked for the mother to pay for it. Thus raising the following question: Is profitability the utter most important goal that an enterprise should seek to achieve? Certainly, Tim Horton is not just another Canadian enterprise but it is its largest fast food service. Thus, is particularly surprising to see that every business, including the seemingly customer friendly, is ruled by the philosophy of increasing profits.
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