On the third, and final, part of our marketing plan assignment, we had to do make a video depicting the entire assignment as well as criticizing the current marketing mix and providing recommendations. The end result was a professionally-looking video, with very smooth transitions, clear dialogue, and appropriate settings for every scene. This was achieved through creativity, when coming up with the script, but most importantly through our team’s ability to bring forth innovative and logical recommendations made for Blackberry based on the difficult times they are facing.
Although the team had a good performance judging by the quality of the first and final part of the assignments, there are some areas for constructive criticism. Most time team meetings lacked an agenda and the members’ presence and productivity was not ideal. This loss of focus on effectiveness resulted in low performance which resulted in a weak second part of the assignment. In hindsight, therefore, we should have appointed a team leader to facilitate the division of tasks and to improve effectiveness through carefully monitoring each team member’s task.
The video part of the assignment portrayed the incredible team cohesiveness that our team had. We were able to shoot the entire video in a rather short period of time which showed that when following an agenda our team was very productive. In retrospect, however, I would have preferred starting the video shooting earlier to achieve the maximum possible video and sound quality.
Furthermore, I believed we made a great decision when choosing Blackberry since the company is currently undergoing lots of changes making our recommendations extremely relevant and useful. It was interesting having to make some additions and changes throughout the assignment as to adapt to current news updates.
